Personalized video for the Swiss Concussion Center

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The Swiss Concussion Center, an international center of excellence for the treatment of concussion in high-performance sports, is growing. In order to make the problem of this serious injury occurring in high-performance sport even more visible, the Swiss Concussion Center invited various institutions to an interdisciplinary workshop on the topic of personalized videos. The aim was in the invitation letter to put the participants emotionally into a situation in which concussion often occurs, namely a body check in ice hockey. A video (endless loop) was visible in the invitation website header. The name of the invitee was displayed on the jersey, and then the subjective camera perspective takes over. The names were automatically rendered into the video, minimizing the effort required to produce the individual videos. They not only provide personalized video surprises, but also trigger an emotional involvement in the situation – in this case, the situation of a checked ice hockey player.

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With Virtual Reality (VR) on Minor-Schöggeli-Search in Arosa

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In collaboration with the Virtual Reality production company Bandara, YOVEO has developed a concept for the marketing of the well-known squirrel trail in Arosa. The interactive hiking trail can be experienced by the user as a virtual reality video with a 360 ° view. The video shows the squirrel trail and its animal inhabitants and also provides a competition. Minor-Schöggeli  are hidden all around and the user must find them. The number of  Schöggeli found can be posted on the Facebook pages of Arosa and Minor. A year’s supply of Minor-Schöggeli are at stake.

For the first time in the German-speaking world a virtual reality production was also financed by advertising marketing. Goldbach Media (Switzerland) AG took over the marketing for Arosa Tourism and was able to obtain the services of media agency  Mediakanzlei  and the sponsorship of Minor for the project.

At the same time a video was produced for social media. This shows how women from Zurich  reacted to „real“ squirrels. The goal of the video is to raise interest in the virtual reality competition and at the same time generate traffic on the social media channels of Arosa and Minor.