Yoveo acquires Lausanne video start-up iRewind

Acquisition establishes global leader in personalized mass video production technology

yoveo AG, the leading Swiss specialist in video strategies and technologies, today announced the acquisition of Lausanne Startup iRewind. Active in 23 countries, iRewind is a software solution that automatically captures, edits and delivers instantly personalized videos to participants in sport events. To date, it has provided the solution to more than 300 events across the globe with over 1 million videos delivered.

The acquisition of iRewind by YOVEO will allow the company to consolidate and further develop a wide range of services in the rapidly growing field of video micro moments, particularly for sport events. These goals will be achieved by combining iRewind’s advanced video automation software with YOVEO’s pool of technologies and competences. According to Marco Demont, co-Founder of YOVEO, a new global leader for smart personalized mass video production technology has been established: “iRewind is a pioneer in the market for video micro moments and has succeeded in building up an impressive reach within a short time.” Andreas Herren, co-Founder of YOVEO and responsible for product development adds: “Because of the experience of iRewind in the area of video automation, we can add innovative features for our partners and accelerate the process of offering customized and smart video solutions to our customers, such as sponsors and timers, for use at events.”

The iRewind tech department lead by Mihai Nicolescu (CTO and Co-Founder) will continue to operate out of Bucharest and, together with the Zurich based tech center, will further develop the iRewind product in many areas, such as highly scalable video bulk processing, automation and computer vision.
“We are incredibly grateful for the passion and dedication of the entire iRewind team”, says iRewind Co-Founder and CEO Bogdan Manoiu. “We founded iRewind with the core belief that the video memories we deliver mean future happiness to share. YOVEO has a portfolio of great video products and innovative technologies under development and by combining these with iRewind’s capabilities, we will provide sports participants as well as sponsors, organizers and timing companies with exceptional value.”

UBS wins the Swiss Sponsorship Award 2017 for best sports sponsorship

Faster, higher, further: As the title sponsor of the UBS Kids Cup, UBS has been supporting the Swiss junior track and field athletes since 2011. Each year, the UBS Kids Cup is home to more than 130’000 competitors between the ages of seven and 15 who compete in more than 850 competitions in the 60m sprint, jumping and ball throwing. Hundreds of UBS employees support the local organizers on site as volunteers. In 2017 the innovative campaign won the Swiss Sponsorship Award in the category Sportsponsoring. An important part of the sponsorship campaign is the „Finisher Clips“ project developed by YOVEO.

Faster than everyone else. Feel like a real star. Or just be part of it. This is the goal of over 130,000 children participating in more than 950 events at the UBS Kids Cup – an athletics competition for the little ones. In order to offer an exceptional experience, UBS, in cooperation with Weltklasse Zürich, decided to offer the 7-15-year-olds at the 24 cantonal finals and the Swiss final in Zurich’s Letzigrund something special: Like the real stars, all runners were filmed. First in a close shot, afterwards their sprint and the whole race in slow motion. And best of all, in the end there was a personal video for each child, presented by Swiss athletics stars Mujinga Kambundji and Kariem Hussein. Shortly after the run, the participants could watch the finisher clip on site, and also at home. The holistic concept was shot by UBS employees and even by the children themselves. Not just for the runners was it an event, but also for the volunteers of UBS, who kept this kind of job enrichment in their memories. Postproduction took place in the cloud, the personalization of the video was automated – only in this way could the short turnaround for several events be guaranteed. Every day videos of a total of 1’500 minutes were produced – 1’800 clips per day, and at peak times a video was published every 16 seconds. The result is more than 7’700 personalized videos and more than 100’000 views and above all the pure enthusiasm of thousands of bright eye-catchers.

The planning for the 2017 edition is already under way. We are developing the same product with new features and in a new look & feel. Check our blog for more news.


Sample video Finisher Clip UBS Kids Cup 2016

Teaser Video Finisher Clip UBS Kids Cup 2016 – Facts & Figures

Video strategy of Arosa Tourism: the 4 success factors of the campaign „Bärenland“

Arosa Tourism has succeeded – the project „Arosa Bärenland“ has been adopted by the people of Arosa with a clear YES. The project is innovative and forward-looking. The team behind the project showed great enthusiasm and commitment, and also acted professionally from communication. In the shortest possible time, well-established communication channels were available. In the run-up to the vote these provided voters with solid and transparent information. The result was an exciting mix of background information, news and media clippings. The project managers also understood how to receive and respond to questions and uncertainties from the media and the general population quickly. In the entire communication strategy, video has also played a central role. In terms of the vide strategy here are the four factors which contributed to the success of the campaign:

Video as part of the communication DNA

Video was not an entertaining „side product“, but a key element in communication. It didn’t matter which event took place where and when. A video statement about the Bärenland project was always obtained from selected opinion leaders, whether it was from the municipality president, the director of Switzerland Tourism or a hotel operator. Every positive statement was captured with the camera and broadcast in a timely manner. This resulted in almost 30 video clips. Through the full versions of the presentation videos, an average dwell time of more than 25 minutes was achieved, with a total of just under 4,000 unique views. This is a very successful value for a regional, time-limited campaign.

bildschirmfoto-2016-12-13-um-14-48-04Regular video quotes on the „Bärenland“ projectContent before show

It was important that the videos contain solid information about the Bärenland project. It was all about the content or the message and not about the show around the video production. Information events were fully recorded and split into individual snippets. Quotes were captured ad hoc without preparing the perfect framework through long preliminary work. The focus was on producing high-quality videos in a lean and agile way, without having to inflate the production apparatus unnecessarily, thereby wasting money. So during the campaign, almost 30 videos were produced. This created a constant presence on the different channels.

bildschirmfoto-2016-12-13-um-14-49-21Video snippets as background informationOrchestration of distribution channels

A large part of the communication for the Bärenland project was run through social media. There was a unique Facebook page for the Bärenland and this was actively used. Locals and interested parties asked their questions, to which they were soon given an answer. In addition to Facebook videos were also regularly broadcast on arosa.ch and Arosa TV. These were orchestrated with the other channels.


Videos on Facebook were an important part

Fast reaction time

The project managers worked quickly, very quickly even. They reacted within a very short time to readers’ letters and even to critical comments. Because of the large number of videos (various topics, interviews, quotes, etc.), in most cases a suitable video with direct reference to the topic could be provided. Fast, transparent and ongoing. This is how the communication of the future looks.

Arosa Tourismus has shown how, with solid project and resource planning, the medium of video can be effectively used as part of successful campaign management. And with a manageable budget. We congratulate Arosa Tourism on its success and look forward to further cooperation.

Personalized video for the Swiss Concussion Center

The Swiss Concussion Center, an international center of excellence for the treatment of concussion in high-performance sports, is growing. In order to make the problem of this serious injury occurring in high-performance sport even more visible, the Swiss Concussion Center invited various institutions to an interdisciplinary workshop on the topic of personalized videos. The aim was in the invitation letter to put the participants emotionally into a situation in which concussion often occurs, namely a body check in ice hockey. A video (endless loop) was visible in the invitation website header. The name of the invitee was displayed on the jersey, and then the subjective camera perspective takes over. The names were automatically rendered into the video, minimizing the effort required to produce the individual videos. They not only provide personalized video surprises, but also trigger an emotional involvement in the situation – in this case, the situation of a checked ice hockey player.


With Virtual Reality (VR) on Minor-Schöggeli-Search in Arosa

In collaboration with the Virtual Reality production company Bandara, YOVEO has developed a concept for the marketing of the well-known squirrel trail in Arosa. The interactive hiking trail can be experienced by the user as a virtual reality video with a 360 ° view. The video shows the squirrel trail and its animal inhabitants and also provides a competition. Minor-Schöggeli  are hidden all around and the user must find them. The number of  Schöggeli found can be posted on the Facebook pages of Arosa and Minor. A year’s supply of Minor-Schöggeli are at stake.

For the first time in the German-speaking world a virtual reality production was also financed by advertising marketing. Goldbach Media (Switzerland) AG took over the marketing for Arosa Tourism and was able to obtain the services of media agency  Mediakanzlei  and the sponsorship of Minor for the project.

At the same time a video was produced for social media. This shows how women from Zurich  reacted to „real“ squirrels. The goal of the video is to raise interest in the virtual reality competition and at the same time generate traffic on the social media channels of Arosa and Minor.