Bucher Municipal: Virtual reality with real added value

Bucher Municipal has shown how the use of Virtual Reality offers real added value. The topic: The first CityCat 2020ev, the first full electric sweeper in the 2 m³ class, was in the middle of 2017 on roadshow. They work just as thoroughly as a diesel vehicle, but quieter, emission-free and exhaust-free. In the long term, it also generates lower operating costs than a diesel vehicle – at the best in terms of noise, driving comfort and driver’s health. We have created a VR video for Bucher Municipal, which shows the big difference between an electric vehicle and a diesel vehicle. The experience was shown in the context of the roadshow at the booth with virtual reality glasses, whereby the VR video was parallel also distributed on a big screen.

With this on site VR activity, Bucher Municipal succeeded not only in achieving a „marketing gag“, but also by using Virtual Reality to demonstrate the advantages of an electric vehicle in a concrete and very realistic manner. The reactions of the users were correspondingly positive.